SEO for local businesses - On Page Factors
Many (including me) see SEO as being split into two areas. One is ‘off page factors’, and one is ‘on page factors’.
Today I’m going to talk about on page factors. When someone says ‘on page’ they mean the pages of your website. The factors part relates to things about the content of the site which the search engines will find appealing, and enable them to better understand the content of your site.
Take a minute to go to the ‘View’ menu in your internet browser. You’ll see that there is an option which says ‘View Source’ or ‘View Page Source’. If you click on this an new window with open which shows all the code of the page you are looking at. This is the code that the search engines read in order to understand and categorise your businesses website. Not all websites are created equal, so lets look at what makes a site best for a search engine to understand.
META content provides information about your site to the search engines. Meta is organised into tags that look like this:
<META name=“Description” content=“A description of your business”> <META name=“Keywords” content=“Keywords that are relevant to your business”> <META name=“Rating” content=“General”> <META name=“Robots” content=“all”> <META name=“Language” content=“English”>
The most important parts to help you get better positions in the search engines are the Description and Keywords tags, and I’ll be describing how to get the most out of these in a later post.
Thanks,
Steve