Local Internet Advertising Guide

Business directorys enable you to get more exposure to local people, and valuable links to your website.

When thinking about which business directories you want to be listed in, common things to consider are:

• How much traffic does the site get?
• Is the content of that site relevent to your business?
• What positions does the business directory have in the search engines for searches relevant to your business?
• What features does the site offer, can you update it with your testimonials and offers?
• How well to you feature in comparison to your competitors, are you missing out?

Many businesses get a lot of calls from sites offering them advertising in online business directorys, some of these businesses oversell the benefits of being listed in their particular site, but many sites should not be overlooked because your online presence is getting more an more important.

Users of the internet have moved on from paper directories , why would someone with broadband  go back to a paper directory when they can look online for the latest information about which businesses offer local products and services.

Directories are an important way to improve your exposure online.  Make sure that you are maximising the return on your investment in local internet advertising by being featured on the busiest sites which have the best positions in the search engines for your  business type and location.

It’s money well spent to make sure that you are at the top of the list in all the sites that are in the top search engine positions for yor business type. Take for example a search in Google for ‘Plumbers in Sheffield’.  The majority of the sites which are achiving the high positions are directory sites which offer low cost listings to maximise the exposure to your business. Take some of your budget for offline advertising and move it online before your competitors do first.

There’s no way to escape the fact that these business directories are going to be above you in the search engines, they’ve spent a  lot of money and time on SEO in order to be there. You just need to make sure that your business is featured in the right places.

Thanks,

Steve